Leadership Development Expert | Published Author
Strategic Sales and Marketing Executive
Youth Development Soccer Coach

Strategic Sales and Marketing Executive
Youth Development Soccer Coach


I'm a transformational marketing leader and sales and marketing executive with over 25 years of experience driving growth and market leadership across the semiconductor and technology sectors. Recognized for my unique ability to bridge complex technical innovation with compelling market narratives, I've established myself as both a strategic business executive and an influential thought leader in leadership development and leadership coaching. Additionally, my experience as a soccer coach has further enhanced my skills in transformation leadership.

I led global marketing strategy for System on Chips, Automotive, ASIC, AI, Connectivity, IoT, and Compute solutions. As a sales and marketing executive, I managed budget and directed cross-functional teams of 15+ stakeholders, developing comprehensive go-to-market strategies, programs, and strategic marketing alliances that drove measurable revenue growth.
My expertise spans the complete marketing spectrum, including market intelligence and competitive analysis, product marketing and positioning, technical thought leadership, demand generation, content strategy, and strategic business development. I excel at translating Voice of Customer insights into actionable strategies and identifying market inflection points that drive technology adoption. Additionally, my experience in leadership development and transformation leadership has further enhanced my ability to lead teams effectively, similar to a soccer coach guiding players towards success.

As a three-time Amazon International Bestselling Author, I've published multiple books on leadership, sales, and goal achievement, including "Ser un Tiger en Liderazgo" (Be a TIGER in Leadership), "El ADN del Tiger" (The DNA of the TIGER), and "El Arte de Crear Metas" (The Art of Creating Goals). My proprietary TIGER methodology enhances leadership coaching by providing executives with frameworks for strategic questioning, leadership conversations, and organizational transformation. As a sought-after keynote speaker and executive coach specializing in leadership development, I deliver conference presentations, workshops, and coaching programs that fundamentally shift how leaders, including sales and marketing executives and soccer coaches, think and operate.

As Co-Founder and Chief Operating Officer of B2W Technologies, I built a B2B technology services company from inception, establishing complete sales and marketing operations across the US and Israel. My experience as a sales and marketing executive allowed me to recruit, train, and lead a 12-member sales and marketing organization, while also focusing on leadership development and transformational leadership within the team. I managed client relationships with projects valued up to $300K, and executed integrated digital marketing strategies that positioned the company for a successful equity exit, much like a soccer coach orchestrating a winning game plan.
With deep expertise as a sales and marketing executive in B2B sales and business development across technology industries, I've generated over $400M in revenue across the EU, Americas, and APAC regions. My consultative sales approach, which is enhanced by my experience in leadership development and transformation leadership, combines technical acumen with strategic relationship building. This enables me to navigate complex enterprise sales cycles, engage C-suite executives, and close high-value deals. I excel at identifying market opportunities, building strategic partnerships, and developing channel ecosystems, much like a soccer coach strategizes for a winning team. Additionally, I create scalable business development frameworks that drive sustainable growth across diverse geographical markets.
My leadership foundation was forged as a Captain in the Israeli Air Force (1988-1994), where I developed strategic thinking, operational excellence, and cross-functional collaboration skills that have defined my corporate career. This military leadership experience, along with my commitment to leadership development and coaching, combined with deep technical expertise across semiconductor technologies, enables me to navigate complex technical and business environments as a sales and marketing executive with equal facility. Additionally, my experiences as a soccer coach have further enhanced my transformation leadership abilities, allowing me to inspire and guide teams effectively.
With native fluency in Spanish and Hebrew, along with business-level proficiency in Portuguese and English, I bring a rich multicultural perspective to international business development. My experience encompasses the Americas, EMEA, and APAC regions, with a strong focus on Latin American markets. Here, I specialize in delivering leadership coaching and leadership development programs, while also applying my skills as a sales and marketing executive. Additionally, my background as a soccer coach informs my approach to transformation leadership, enhancing the effectiveness of my coaching services.
As a sales and marketing executive, I excel in strategic marketing leadership, focusing on B2B sales and business development. My expertise spans product marketing, go-to-market strategy, and market intelligence, alongside competitive analysis in the semiconductor industry. I have a strong background in enterprise sales, channel development, and strategic partnerships, driving demand generation and technical marketing initiatives. My content strategy aligns with digital marketing efforts for effective brand development. I also prioritize strategic business development and TAM/SAM development, implementing voice of customer programs to enhance marketing analytics and ROI. With over $4M in budget management experience, I lead cross-functional teams and oversee agency and vendor management, ensuring effective C-suite stakeholder engagement. Additionally, I am passionate about leadership coaching and leadership development, focusing on team building and mentorship. My experience as a soccer coach has further enriched my transformation leadership skills, fostering youth leadership development.
• Bachelor of Science in Electronic Engineering
• Published Author: Leadership Coaching, Sales & Goal Achievement (3x Amazon International Bestseller)
• US Soccer Coach with a C License
• Israeli Air Force Captain (1988-1994)
• Multilingual: Spanish (Native), Hebrew (Native), English (Fluent), Portuguese (Business Proficiency)
• Experienced Sales and Marketing Executive focused on Leadership Development and Transformational Leadership.
The most talented person, who exemplifies transformational leadership, is standing in front of the mirror! This individual could excel as a sales and marketing executive or even as a soccer coach, showcasing their potential through leadership coaching and leadership development.